Advertising & Sponsored Content Policy
At FemPhases, we want you to feel confident about what you’re reading and understand when a commercial relationship is involved.
We may earn income through display advertisements, sponsored articles, affiliate links and brand partnerships. This income helps support the work behind FemPhases, including creating content and maintaining our website and resources.
This policy explains how we keep those relationships transparent and protect our editorial independence.
Our Editorial Independence
Our readers come first. We choose our independent editorial content based on what we believe will be useful, relevant and meaningful to the women who visit FemPhases.
Advertisers and commercial partners do not control our independent articles or determine our conclusions. Payment does not guarantee a positive review, recommendation or endorsement.
Display Advertising
FemPhases may display advertisements supplied by third-party advertising networks or arranged directly with advertisers.
Some advertisements are selected automatically by advertising providers, so we may not review every advertisement before it appears. Where controls are available, we use them to restrict unsuitable advertising and may request the removal of advertisements that conflict with our standards.
An advertisement appearing on FemPhases does not mean that we endorse the advertiser, its products or its claims.
For information about cookies and personal information used in advertising, please see our Privacy & Cookies Policy.
Our Advertising Standards
We do not knowingly accept advertisements or commercial partnerships that:
- Contain false, misleading or deceptive claims.
- Promote illegal products, services or activities.
- Include hateful, discriminatory, exploitative or harmful material.
- Make unsupported health or treatment claims.
- Infringe intellectual property rights.
- Disguise advertising as independent editorial content.
We may decline or end a commercial relationship if it does not meet these standards or serve our readers’ interests.
Sponsored Content and Partnerships
We may work with brands, organisations or experts to create content relevant to our audience. These arrangements may involve payment, gifted products, complimentary services or another benefit.
We clearly identify sponsored content using labels such as “Advertisement,” “Sponsored” or “Paid Partnership.” Disclosures appear where readers can easily see them, rather than being explained only in this policy.
A sponsor may provide information about its products or services and check factual details about its business. FemPhases retains editorial oversight and may decline claims or wording that we cannot support.
Personal experiences shared in sponsored content reflect the contributor’s experience. They do not guarantee that someone else will have the same results.
Affiliate Links
Some articles contain affiliate links. If you purchase through one of these links, FemPhases may earn a commission at no additional cost to you.
We disclose affiliate relationships on the relevant pages. We select products and services based on their relevance and potential usefulness to our readers, although commercial relationships may affect which products we feature.
A product’s inclusion does not mean it will suit everyone. We aim to explain relevant limitations and distinguish personal opinion from evidence.
Gifted Products and Services
If a brand provides a product, service or experience free of charge in connection with our coverage, we disclose that relationship.
Receiving a gift does not guarantee coverage or a favourable review. When we describe something as personally tested, the writer or contributor must have used it.
Health-Related Advertising
We take particular care with commercial content involving health, symptoms, supplements and treatments.
Sponsored content must not present unsupported claims as established evidence or suggest that a product can replace appropriate healthcare. Commercial relationships do not change our responsibility to communicate health information accurately and explain relevant uncertainty.
Advertising and sponsored content on FemPhases do not provide personalised medical advice. Speak with a qualified healthcare professional about whether a health product or treatment is appropriate for you.
Questions or Concerns
If you notice an advertisement or commercial claim that concerns you, please email hello@femphases.com. Where possible, include the page link, the advertiser’s name and a screenshot so we can investigate.
You can also contact us at this address with questions about sponsorships, affiliate relationships or this policy.
We review this policy as our advertising practices change and update it when needed.